Dita Von Teese has launched her underwear collection in Australia Thursday. She went to a land down under to expose and market her Von Follies brand. Dita, a burlesque model, unveiled her line as part of the annual Melbourne Fashion Festival.
Dita wore a Sonia Rykiel purple dress and Christian Louboutin heels, to greeted shoppers at the city’s Chapel Street Target store, flanked by three models all dressed in selections from her 40s inspired range.
“I’ve never said in my life, ‘I’m just going to slip into something more comfortable.”
“I’m always ready, I’ve never been caught wearing mismatched underwear in my life.”
The full Von Follies range features 26 different pieces in total, including balconette bras, high-cut briefs, G-strings, garters, bustiers and fitted leopard print corsolettes, with black lace trim. Dita has previously said she modelled much of the collection older pieces she has never been able to get herself or seen reproduced before.
The stripper said:
“There are so many vintage lingerie pieces I love that I haven’t been able to find in all my years of collecting.”
“I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernising them for everyday wear.”
“It’s something that has been quite a task to create, but the end result is so chic, and so unique, I’m very proud of it. It’s a statement piece meant to be seen.”
Just what the Aussies need – expensive underwear.
Image Credit to: Target (click link to take a closer look at the new line)