Kendall Jenner really, really doesn’t want people to remember that she’s a Kardashian. Perhaps she’s realized that the Kardashians’ brand has gone down significantly over the past few years, or perhaps she thinks that the name will be more of a hindrance than a help.
Either way, she’s reportedly dropped her family name and is going by just ‘Kendall’ on the official website of her modeling agency, The Society.
This shouldn’t come as a surprise to anyone who’s been listening to Kendall discussing her family recently. It’s clear that she thinks that the Kardashian name has been a huge burden for her, especially in her modeling ‘career’. I guess she doesn’t realize that nobody would have looked twice at her to begin with if it wasn’t for her family connections, but the girl’s a teenager and her ego’s already massive from all the attention – she won’t want to be told that her family’s name had a huge part in her modeling success.