What has our world come to? Kendall Jenner is the new face of Estee Lauder, which is a brand that was once reserved for movie stars and A-list celebrities. And now, Kendall Jenner of the Kardashian famewhore family is besmirching the brand’s good name.
Of course, Kendall Jenner has already begun humble-bragging about the honor, telling People, “It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling. I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
The people behind Estee Lauder have also given a statement, and their main reasoning for bringing Kendall on board seems to be social media. Kendall Jenner [unfortunately] has a lot of pull on social media, especially with the coveted 18-49 demographic. In fact, that demographic is actually most familiar with the Kardashian family, Kendall Jenner, and their social media imprints.