Kirk Douglas died, according to an article People prematurely published. Usually death hoaxes begin was some bored troll on a social media network, but this obituary was an accident.
It may (or may not) be a surprise, but media outlets have an inventory of posts ready to be quickly altered and published in order to get the scoop. It’s a common practice, but someone accidentally published this shelved story.
Editors were scrambling to remove the post, but it was too late. Other outlets noticed the story and was already being shared on Twitter and Facebook.