Heidi Klum Joins the Celebrity Fragrance Club

Heidi Klum (Samuel) is the latest celebrity to create a custom fragrance. It’s getting to the point where, if you don’t have a scent out there, you’re a loser or something.

Heidi teamed up with Coty Inc. to create her yummy scent, Heidi Klum Shine.  I am so not feeling the name.  It’s so boring.  Shine alone would have been better.

“Working for a long time on developing a signature scent and watching it finally come to life is so exciting,” Klum said in a statement. “I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’”

Heidi Klum Shine will be available for purchase in the fall.

New server