Funny how some companies are paying huge for Mike ‘The Situation’ Sorrentino to represent their brand and the you’ve got Abercrombie & Fitch paying him NOT to wear their clothing line.
A rep for the company gave this statement:
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans, We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
So yeah, it’s not just The Situation… it’s the entire cast they don’t want wearing their name.
But get this. After they made this public statement against Jersey Shore, Abercrombie & Fitch stock dropped 9%. Yeah, ouch! I wonder what sort of statement they are cooking up now?